Hi, I’m Fabio. Senior UX/UI Designer.

About me as a designer:

I’m a Senior UX/UI design generalist skilled across the entire design process, from discovery to implementation. I combine quantitative and qualitative research to guide design decisions that balance business goals with user needs. My approach is grounded in a scientific mindset - testing, measuring, and iterating to achieve the best outcomes.

I adapt easily: able to work fast when needed, or slow down to fine-tune details with care. Naturally curious, I’m always asking why, eager to learn, and motivated by new challenges that push my thinking and craft further.

Experience breakdown:

👨‍💻 6 years of working experience (2 years as a Senior)

📈 Initiated and led A/B testing cycles that improved conversion

👥 Run multiple design Workshops on Customer Journey and Personas

🎤 Conducted countless User Interviews from script to insights implementation

📣 Designed Marketing assets such as ads, brochures, flyers to increase engagement

🤖 Using AI (Kling, Midjourney etc..) to speed up assets creation

🛠️ Designed and managed Design System from scratch

✨ Started and complete a whole Brand refresh

🧑‍🏫 Mentored intern and junior designers

🎯 Collected 6 design & marketing certifications (UX analysis, UX strategy, Digital marketing, CRO, accessibility and more)