I get inside your audience's heads, understand how they think, and design experiences that work.
Companies often struggle to convey their solutions to the right target audiences, not because their mission is wrong, but because their digital experience creates a barrier between the solution and the users. These are the 3 most common issues:
Impact ventures often have business models or value propositions that are unfamiliar to users. Before you invest in development, I run structured research to find out what users actually understand, what creates hesitation, and what would move them.
The digital presence of mission-driven organisations often doesn't reflect the quality of their work. If your impact data is buried, your message is unclear, or your product feels unfinished, users leave before they understand what you offer. I help you identify exactly what your audience needs to see and design the experience that builds that trust.
For impact-driven products, low conversion is often a trust and education problem, not just a UI problem. Users need to understand and believe before they act. I use behavioural data, heatmaps, and user interviews to find exactly where users get stuck and fix it.
Everything startups, scale-ups and medium size companies need to design products, launch websites, and drive growth, without the overhead of full-time hires.
I help you de-risk your product or features launch by validating your value proposition with real users before you invest in development.
I combine data analysis, behavioral research, and AI-powered CRO to find exactly where to improve conversion linked to business KPIs.
I can help you build the visual infrastructure and the design system that makes your brand look credible to your audience and easy to scale for your developers.
Choose between a curated selection of Full Projects, to dive deeper into how I run projects from ideation to execution. Or check the Design Bites for quick glance at different mini-projects.
Collections of full projects showing the problem, how it was solved, and the results.
Quick and easy to scroll Design Bites collected from various projects.
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Great product design isn't a guess; it’s an evidence-based decision. Through my strategic partnership with UserSense, I provide European startups with a professional research engine that bridges the gap between raw data and design execution. Here are 3 reasons why this is your winning ticket to build a solid and scalable product that users love:
I am parter with UserSense, a UX Research agency that offers various research services, including recruiting. Beign partners allows me to lead the research project from start to end, while counting on their speed to recruit participants that match your target audience.
By leveraging UserSense’s unmoderated and moderated testing infrastructure, I can gather high-fidelity user feedback in 48–72 hours. This allows us to keep a high-velocity design pace without skipping the validation step. I can then translate localized insights into a solid UI/UX roadmap before writing a single line of code.
Through the strategic partnership with UserSense I can access and interview thousands of qualified participants across many countires so you don't need to hire local agencies in every market. I manage the native research operations and build designs that convert based on users’ insights.
Four reasons why working with me brings value to your product.
Design decisions grounded in real user behaviour.
From research to live product, without handoff gaps or translation losses.
I use behavioural insights to help your product convert more.
Design infrastructure that grows with your organisation.
