Hybrid financial benefits

At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework.

For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.

✍️ Brief

The brief was to communicate the financial benefits of the Quatt Hybrid, making complex information around costs and savings easy to understand for potential customers.

🧠 Design Rationale

• Price-focused messaging: Based on our Personas, the target audience is very price-sensitive, so we emphasize how affordable a Quatt Hybrid can be.

• Trust builders: Incorporated Trustpilot and the Nationaal Warmtefonds (a well-known Dutch organization) to enhance credibility and instill confidence.

• Hero imagery: Used a large product image to make the Quatt Hybrid the visual protagonist.

↑ Above examples of ad concepts in different formats and variations, developed for the Quatt Hybrid campaign.