Communicate product USPs

At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework.

For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.

✍️ Brief
Communicate the Unique Selling Points (USPs) of each product clearly and effectively.

🧠 Design Rationale

• Pills for clarity: Used pill-shaped elements to simplify and visually organize technical benefits.

• Hero imagery: Featured a large, prominent product image to keep the product as the main focus and visual protagonist.

↑ Above examples of a selected ad concept applied to different products.