Optimized copy in the first viewport

🛠️ Tools

Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.

📊 Key metric

Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.

💭 Assumption

Rephrasing subtitles and USPs would help identify which copy drives the strongest conversion rate.

🎯 Results

The final variant, with the copy “Ook voor huizen met weinig isolatie” (“Also for homes with little insulation”), outperformed all others, achieving a 25% increase in conversion with 95% statistical significance.