Add postal code to hero banner

🛠️ Tools

Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.

📊 Key metric

Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.

💭 Assumption

By asking for the postal code upfront, rather than later in the funnel, more users would provide their details to receive personalized results.

🎯 Results

The postal code upfront variant significantly outperformed the control, leading to an 81% increase in conversion.