USPs section re-design

🛠️ Tools

Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.

📊 Key metric

Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.

💭 Assumption

Adding small pieces of contextual information to each USP would give users more clarity and confidence, encouraging them to initiate the sales funnel.

🎯 Results

The re-designed USP section led to a 22% increase in conversion compared to the old version.

↑ To the left the old USPs section, to the right the re-design.