Problems vs solution

At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework.

For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.

✍️ Brief

Clearly explain the problems with common heating and cooling solutions (e.g., split air conditioning comes with high upfront costs) while positioning Quatt products as the solution.

🧠 Design Rationale

• Problem framing: Listed the most common issues faced by households using split air conditioning for cooling and gas for heating.

• Solution emphasis: Dedicated more space to highlighting Quatt products as the new, smart, efficient alternative.

↑ Above are examples of the selected ad concept applied across the three Quatt products.